Dynamic keyword insertions can be very useful to your business, Because of this, you should keep a few things in mind. Below, we’ll be running through some tips you have to make sure of when using DKIs. If interested, read ahead.
Be Careful Of Capitalization
DKIs can be very useful- you can find more details here, for example. However, using them can be tricky as Google has very strict guidelines. If you don’t follow them, you’re compromising your ad. One of their strictest guidelines is about capitalization. When placing DKIs you have to be careful, ensuring they’re carefully capitalized.
For example, you can capitalize abbreviations like LOL, FYI or LMAO, but not regular words and phrases like ‘ HELLO’, ‘HOW ARE YOU’. If you do, your money would go down the drain.
Where Are You Placing Them?
Many people think you have to place dynamic keywords in headings and subheadings. Although you can do this, and most people do, you can place it in the body of your text as well. There are no restrictions against it. In fact, it’ll better your content as you’re emphasizing the keyword In a more natural setting.
However, you have to be careful. Because DKIs can look awkward in a text’s body. So, you need to find a way to naturally place it next to your content.
Make Your Headlines Descriptive
You can make your headline quite lengthy. Google has allowed you to make it a maximum of 30 words. However, not many people take advantage of this. Instead, they make it a word or a few. This isn’t the best move as users won’t be compelled to click the link.
Did You Mention A Competitor?
As mentioned, Google has some strict guidelines. One of their major guidelines is that you can’t mention your competitors. If you do, you’ve violated their rules, getting yourself heavily penalized and your ad removed.
For example, you may be in the restaurant business and one of your major competitors is ‘Alfredo’s’. You may be tempted to headline the ad “Tired of Alfredos? Try us”.
Not only is this against google’s policies, but it’s very illegal as you’ve used someone else’s trademark.
You need to proofread your ad as many times as possible. If you don’t you’re not going to get many people clicking your ad. Because your ad would seem very unprofessional. This is especially the case if the headline is accidentally written in lowercase.
Moreover, not checking the article could compromise your ad. You may have placed the keyword wrong or awkwardly, compromising your clicks as well.
What Kind Of Keywords Are You Using?
You have to be very careful about the keywords you place in your ad. The DKI allows your ad to show up when people search specific things. However, you may have broad keywords in your copy. If this is the case, it’ll affect how often your ad would show up.
By considering the above points, you’ll see there are countless things you have to consider when using dynamic keyword insertions. The above points will help your ad be as smooth as possible. So make note of everything mentioned, utilizing it in the near future.